ST
ELECTRONICS’ SOLUTION
THE CHOICE BY HEWLETT-PACKARD FOR INTELLECTUAL
PROPERTY PROTECTION IN DIGITAL IMAGING
Singapore, 18 October 2004 – Singapore
Technologies Electronics Limited (ST Electronics)
has offered its patented digital watermarking solution,
StegMarkTM ImageLITE for use with the world’s
leading scanner manufacturer, Hewlett-Packard Asia
Pacific Pte Ltd (HP). With this bundled solution,
ST Electronics and HP provide first of its kind,
scanner solution that offers protection to your digital
content. This partnership is carried out through
ST Electronics’ subsidiary DataMark Technologies
Pte Ltd (DataMark).
The digital watermarking software is ready for
shipment with selected HP scanner models for the
Asia Pacific region from October 2004. Both HP
and DataMark hope to rollout the software worldwide
by early 2005. The solution is targeted at the
small medium business (SMB) market that may not
find high-end digital document archival systems
suited to their needs. StegMark ImageLITE provides
a cost effective and out-of-the-box solution that
allows users to embed a unique invisible ID into
scanned documents for copyrights protection and
authenticity verification. This is possible with
StegMark ImageLITE, as the documents are scanned,
watermarked, archived or distributed electronically.
Users need not fear using forged or tampered digital
contents unwittingly as they can verify the authenticity
of documents prior to any future usage, and they
can prove the documents’ authenticity through
the electronically embedded unique ID.
In addition to the bundled software, HP will provide
an online verification portal for users to verify
watermarked images created by this software. This
convenient service will be available on HP’s
website enabling digital contents such as electronic
documents, photographs, etc to be verified online.
“It is a strong endorsement on DataMark’s
technologies to have HP Asia Pacific choose StegMark
as a solution to promote the fight against piracy.
Digital watermarking can play a key role in ensuring
the authenticity of images and documents and help
prevent copyright infringements as well as protect
intellectual properties by controlling the potential
loss of revenues for their owners.”
Mr
Seah Moon Ming,
President,
ST Electronics & Chairman,
DataMark Technologies
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“We
believe that StegMark solution will be extremely
beneficial to our customers as it allows them greater
control over their scanned images and documents.
It is easy to use, just by a few clicks with the
mouse. In addition, StegMark supports a wide range
of image formats and it will not degrade the quality
of the scanned images so it is seen as the ideal
watermarking solution for our scanners giving us
a better edge over the competition.”
Leong
Han Kong
Vice President Group Marketing,
Imaging and Printing Group.
HP Asia Pacific and Japan
|
Formats supported for digital
watermarking of digital contents includes Bitmap,
JPEG, TIFF and Acrobat Image file.
StegMark ImageLITE is an easy-to-use and state-of-the-art
image digital watermarking software solution that
aims to address the authenticity issues associated
with digital images or photographs. DataMark offers
the latest patented digital watermarking algorithms
in StegMark ImageLITE by utilising an advanced
combination of covert security features of robust
and fragile watermarks that can be incorporated
imperceptibly into digital images or photographs
to ensure their image authenticity and ownership.
StegMark ImageLITE digital watermarking solutions
are currently being used as part of the Electronic
Documentation Management Solution for paperless
office and for law enforcement purposes to support
digital evidence.
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